Founded on April 28, 1989 in a non-public offering, Qingdao Haier Co., Ltd., former Qingdao Refrigerator Factory, went public at Shanghai Stock Exchange on November 19, 1993 (Qingdao Haier: 600690), raising 369 million RMB. As of December 31, 2011, the total shares of Qingdao Haier amounted to 2685.1275 million, total assets 39.723 billion RMB, and net assets 7.02 billion RMB.
As one of the core components of Haier Group, Qingdao Haier has made remarkable progress since it went public. Presently, it is one of the largest public home appliance manufacturers in A Share, China, and it controls Haier Electronics Group (Hong Kong) Co., Ltd. (Haier Electronics: 1169 HK), a public company on Hong Kong Main Board. Qingdao Haier is committed to providing the consumers with flawless, differentiated and on-demand products and solutions, building a commercial distribution platform combining online and offline networks, integrating group logistic services, and creating growth opportunities.
No. 1 Brand in World Home Appliance Sector – Qingdao Haier is a world famous home appliance manufacturing with leading strength in refrigerator, freezer, washing machine, water heater and air conditioner sectors.
The latest market survey of Euromonitor, an internationally renowned research institute, Haier topped once again the Home Appliance Brand list with a global market share of 6.1%. Meanwhile, in 2010, Haier refrigerator’s brand retail volume and manufacturer retail volume ;became world No.1 for the third successive year with a global market share of 10.8% and 12.6% respectively. In 2010, Haier washing machine once again topped the brand retail list with a global market share of 9.1%, and for the first time, Haier wine cabinet became the most selling brand in the world, accounting for the 14.8% of global total.
Strong Capabilities of R&D and Innovation – Qingdao Haier has been strengthening R&D investment and integrating global expertise to gain insights into the changes of global consumer market demands, and to create the most competitive and innovative portfolio in the world.
Casarte, an artistic home appliance brand, has been created by Qingdao Haier to cater for the future demands of high-end consumers. In 2010, Casarte products were honored with 11 IF Design Awards, and Casarte II became the first product suite to win IF Design Award.
The future trends of network and home appliance is another focus of Qingdao Haier, especially the intelligent home appliance package for logistics network. The company is leading this sector by making a perfect combination of The Internet of Things (TIT) and home appliance, launching a series of industry-first TIT products, including air conditioners, washing machines and refrigerators.
Qingdao Haier is particularly concerned with global energy-efficiency trends. Energy-efficient and environment-friendly products are developed to meet consumer needs. Our industry leading “green and low-carbon” technologies include CFC-free VF air conditioners, air-cooling frost-free refrigerator, double-balanced ring for rolling washing machine and water heaters. Many products of Haier have been certified as Low Carbon Products of China Environment Labeling.
Order – Employee Correspondence: A Win-Win Business Mode – Qingdao Haier has been rigorously promoting the shift from product focus to customer focus. That means the “Production – Stock - Sales” mode of traditional enterprises will be transformed into a customer-driven “On-Demand” one: the transformation from mass manufacturing to mass customization will be realized and responses to customer needs improved on the basis of a customization platform exchanging customer resources and product resources. Independent operation mechanism will be constructed in line with “Inverted Triangle” principles, namely end-to-end, shared goals and reversed transmission of the pressure. Independently operating teams will be built throughout the whole process to provide end-to-end services for customers, so as to help each and every employee to realize their values and to ensure the sustainable development of the company.