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Haier IoT ecosystem brands: COSMOPlat Mass Customization Platform


The Institute of Electrical and Electronics Engineers (IEEE) adopted a proposal and Haier COSMOPlat was designated to lead the establishment of international standards for mass customization models. It was a win among many enterprise solutions such as those of Germany, the United States, and Japan. It was the first time that the organization had established an international standard based on a model as a technical framework for more than half a century since its establishment. Haier's mass customization model has led the future development of smart manufacturing in the world.

Haier COSMOPlat

The reason why Haier is able to stand out from the many solutions is that Haier's mass customization model has not only solved “how to achieve intelligent manufacturing”, but more importantly, it has solved "who are the manufacturing for". Through community interaction, Haier COSMOPlat enables the user to participate in the whole process of design, production and sales, so the relevant parties know the identity of their users even before the production. To this end, Haier has developed a very important standard of "Non-stocking Rate", that is, after the product goes offline, it can be sent directly to the user without entering the warehouse. Now Haier can achieve a product non-stocking rate of 69%. User customization accounts for more than 16% and customer customization accounts for 52%. With the help of community interaction, a washing machine called “Yunxi” in Haier achieved more than 200,000 pre-sales before going online and achieved a 100% non-stocking rate.

As an open platform, COSMOPlat has formed a rapid replication model and a path, which can quickly achieve cross-regional and cross-industry replication to help enterprises transform and upgrade, and promote the transformation and upgrading of manufacturing industry in China and the world. At present, COSMOPlat has been successfully replicated in 12 industries including ceramics, home, agriculture and clothing, as well as 11 regions including Shanghai, Guangzhou and Tianjin. In April 2018, at the Hannover Fair in Germany, Henning Kagermann, the father of German Industry 4.0, expressed his welcome to Haier COSMOPlat to provide solutions for the transformation and upgrading of German SMEs.

In the ceramics industry, Haier and Zichuan District of Zibo City have cooperated to established a COSMOPlat ceramics industrial base to build a ceramic industry's whole industrial chain ecosystem, helping ceramic enterprises to reduce costs and increase sales, and help traditional enterprises transform. In the agricultural field, Haier COSMOPlat cooperates with the Jinxiang garlic industry to connect the origin of garlic to the smart family to help the transformation of agricultural production. Besides, Haier COSMOPlat can also help enterprises improve quality and efficiency, achieve transformation and upgrading through the cross-regional replication. For example, in Shanghai Songjiang Haier COSMOPlat has provided intelligent manufacturing diagnosis and training for more than 200 companies and online design for 25 companies, turning traditional products into smart products.

In 2017, the turnover of the COSMOPlat platform reached 313.3 billion, and the customization order volume reached 41.16 million sets, providing value-added services to 35,000 companies and 320 million users. COSMOPlat has become the world's largest mass customization solution platform to support global industry upgrades.

Yunxi washing machine - Achieving 100% non-stocking rate

At the end of June 2017, the washing platform Zhijing microenterprise, Yunxi new product, realized 150,000 sets of reservations through Shun Guang Platform. Yunxi products' achieving up to three times the previous order volume was benefited from the COSMOPlat where community users participated in the whole process from the interaction of ideas to the product launch, so the products have been user-oriented, and the product can be claimed by its user as soon as it is produced, that is "the integration of producing and selling".

To present a product for rural users, members of Haier Zhijing microenterprise and resource parties collected user needs and opinions through community interaction, and analyzed four most representative needs from the many opinions: large capacity, quiet, special stain washing, and screen display in strong light.

For the clothes that are stained with grass juice and other pain points that are difficult to clean as reflected by many users, the technical team collected clothes with various representative stains into the laboratory, and worked out the special stains washing by different parameters such as water temperature, rotation speed and even water level.

The Yunxi 2.0 went online just four months after the first launch. On the day of the Yunxi 2.0's debut, 216,000 sets were pre-sold. Compared with the Yunxi 1.0, which was launched at the end of June, the pre-sale volume increased by 38%, achieving a 100% non-stocking rate.

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