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New Haier Spirit & Haier Style Unveiled at 32nd Anniversary


QINGDAO, China – Dec. 26th, 2016 – Qingdao played host to the 32nd Anniversary of Haier Group in tandem with the ‘Interactive Meeting of the Iteration of the Haier Spirit and Haier Way in the IoT Era’. The event hosted more than 200 distinguished guests, including industry leaders from both Haier and other organizations, microenterprise owners, entrepreneurship representatives, experts and media. The official Haier Spirit and Haier Style met with an overwhelmingly positive reception, and are sure to inspire a new era of entrepreneurship.


Haier Spirit: A platform for sharing, an ecosystem of trust

Haier Way: Aligning individuals and goals, igniting potential through micro-enterprise

Haier Global