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World's 500 Most Influential Brands Names Haier for 13th Consecutive Year


BEIJING, China – Dec. 26th, 2016 – The World Brand Lab unveiled the 13th World's 500 Most Influential Brands, with Haier ranking at the top of the global white appliances list – as well as climbing 6 positions. Examining 36 Chinese brands such as Tencent, Huawei, and China Central TV, the World Brand Lab ranks the world’s top brands according to three key indicators: market share, brand loyalty and global leadership. Haier ranked at the top in three indicators with the leading role among all brands. This is the second consecutive year that Haier has topped the list of appliance manufactures worldwide, once again demonstrating the strength of Haier’s ‘Individual-goal combination’ model, and the perfect birthday present to mark the company’s 32nd year.

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