Haier Obtains a Niche in the Japanese "Wall of Fame" for Electrical A..
On November 25, BIC CAMERA, the tycoon of electrical appliances mass retail in Japan, added a huge LOGO of Haier on the "Wall of Fame" outside its Nagoya Ekinishi Store (West of station).
According to statistics, among all the 37 world famous brands on the "Wall of Fame" outside BIC CAMERA Nagoya Ekinishi Store (West of station), 31 brands are native Japanese, 6 are foreign, and Haier is the only Chinese brand on that Wall. Japanese consumers can see the Haier LOGO from as far as the Shinkansen trains as the store seats right next to the Nagoya Station.
BIC CAMERA, also known by the name of "Japanese General Electric Appliance Store"£¬ headquarters in major cities such as Tokyo and has a geographical coverage of the whole country.
It is already an unwritten rule established by BIC CAMERA that only brands displaying prominence all aspects such as TOD, quality and brand influence are qualified to have their name lighted on the "Wall of Fame". During the "New Life" campaign in Japan this year, BIC CAMERA noticed the broad prospects to cooperate with Haier for its achievement in addressing the local demand on product differentiation.
Haier's place on the "Wall of Fame" of electric appliance in Japan is, without doubt, just the first step. Only by continuous innovation and the pursuit of providing best service and enjoyment to customers could Haier have a place in the goodwill of market.
Caption: Haier's LOGO is lighted along with other world-famous brands on BIC CAMERA's "Wall of Fame". The smaller picture was taken in the evening on November 24, when the BIC CAMERA staff were Mounting Haier's LOGO on the "Wall of Fame".