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Haier borrows east wind from baseball to reap continous performance improvement..

07-12-2009

Haier borrows east wind from baseball to reap continous performance improvement.. On 6th December, the Japanese Haier trading company held an interactive marketing activity between consumers and famous Lotte baseball players in Japan's largest supermarket chainstores in Sendai, nearly 1,200 people participated in. The differentiated solutions Haier displaied greatly increased the sales turnover of the shop. It is reported that since the cooperation of Haier with Japan Lotte baseball team, interactive marketing activities between local users and baseball fans have been held successfully for many times, which greatly enhance the popularity of Haier in Japan and upgrade continuously the market performance. Photo caption: at the activity site, Japanese consumers line up to participate in the marketing activities organized by Haier

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