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"To make Haier recognizable in the world marketplace by innovation and creat..

25-11-2005

"To make Haier recognizable in the world marketplace by innovation and creat.. Zhang Ruimin talks about innovation and brand building in an interview of the CCTV Dialogue "To make Haier recognizable in the world marketplace by innovation and creativity" On November 20, Zhang Ruimin, as a guest anchorman, was interviewed in the CCTV Dialogue program on business development experiences of Geely Automobile and Tsingtao Brewery, which are widely recognized as a representative of China's new and old brands, respectively. Zhang pointed out that enterprises should pay attention to every step in implementing the strategy of brand building and satisfying every need of customers.

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