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China Enterprise News: Zhang Ruimin's OBM Haier's Individual-Goal Combination S..

18-11-2005

China Enterprise News: Zhang Ruimin's OBM Haier's Individual-Goal Combination S.. On recent China Enterprise News, an article, Zhang Ruimin's OBM, on Haier's Individual-Goal Combination Strategy was published. "Zhang believes that when an enterprise pursues brand building spirit and has relative resources, its own brand manufacture (OBM) is guaranteed by innovative development patterns," and "Haier has launched a so-called Individual-Goal Combination Strategy for OBM development through decentralized management structure, making every employee work efficiently in the target market and create market value. This management has attracted attention of some business schools in the United States and European nations in case study," reads the article.

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