On March 15, the winners of 2017 Red Dot Award were released in Germany, and Haier's full space fresh-keeping refrigerator, powerful rotary drum washing machine, panoramic drawer side-by-side refrigerator and other 13 products won the Red Dot Design Award. Besides, the innovative S-BOX air purification won the Best of the Best Award, showing its industrial design strength to the whole world.
Google has worked with BrandZTM and WPP Group to do a research on the brand strength of 167 Chinese brands in the market of seven countries, including the United States, Britain, Germany and Japan, and has published the list of "2017 BrandZTM Top 30 Chinese Best Export Brands", among which, Haier won the Chinese Best Export Brand of Home Appliance because of the positive public praise from international consumers, and ranked seventh on the list of brands with 572 points of the total brand strength.
On January 9, 2017, the National Science and Technology Award-giving Conference was held at the Great Hall of the People in Beijing. The project of "Core Technology and Application of the DTMB System Internationalization and Industrialization", co-completed by Beijing Haier Integrated Circuit Design Co., Ltd., a subordinate technology company of Haier, has won the First Prize of National Scientific and Technological Progress Award The award is one of the five great State Science and Technology Prizes set up by the State Council. And it is the first time that the house appliance industry has won the first prize, and it is also the only award-winning project gained by the industry this year.
BEIJING, China – Dec. 26th, 2016 – The World Brand Lab unveiled the World's 500 Most Influential Brands, with Haier ranking at the top of the global white appliances list – as well as climbing 6 positions.
This is the second consecutive year that Haier has topped the list of appliance manufactures worldwide, once again demonstrating the strength of Haier’s ‘Individual-goal combination’ model, and the perfect birthday present to mark the company’s 32nd year.