On December 21, 2012, the authoritative market research organization Euromonitor International issued the results of its latest global household appliances survey. They showed Haier's retail volume share for large household appliances in 2012 was 8.6%, first place for the fourth consecutive year. Haier received a total of nine awards so far, including Number One Global Large Home Appliance Brand, Number One Global Refrigerator Brand" and Number One Global Refrigerator Manufacturer, Number One Global Washing Machine Brand and Number One Global Washing Machine Manufacturer, Number One Global Wine Cooler Brand and Number One Global Wine Cooler Manufacturer, Number One Global Freezer Brand and Number One Global Manufacturer.
IMD Business School presented its IMD Management Thought Leadership Award to Haier Group CEO Zhang Ruimin on December 11, 2012, in recognition of his contributions to modern management techniques and practices.
On September 17, the results of the 18th Chinese Brand Value study were announced in London, England. Haier Group came in at No.1 with a brand value of 96,280,000,000 (RMB), taking first place in the list of most valuable Chinese companies for the 11th consecutive year.
On August 13, the Chinese website Fortune released its list of Most Innovative Chinese Companies 2012. Haier Group was included once again. Fortune (Chinese edition) stated that innovation required continuous investment and attention. Slacking off for even a moment could result in being overtaken by competitors. Haier has been consistently named the most innovative Chinese company because of its exploration of a business model for the Internet Age–the win-win model of individual-goal combination, which has kept up with the pace of the times, meeting the challenge of the Internet Age.