On December 22, the U.S. Newsweek website announced its list of Global Top Ten Innovative Companies. Haier was the only global household electrical appliances enterprise selected. The report said: "Innovation is ultimately comprised of two parts: creating something and making people want it." The report commented on Haier, stating, "Haier has become the number one innovator not by providing cheap, mini refrigerators, microwaves and air conditioners, but by innovatively helping you do everything you want to. Virtually achieving total control of the market with its wine coolers, portable washing machines and countertop dishwashers that satisfy the needs of modern city dwellers in their twenties and the continuous increase in the market share of its beer coolers have not come about because the products are cheap, but because they are aimed at specific populations."
On December 9, the world-renowned market research agency Euromonitor International released its latest findings on the worldwide home appliance market. The results showed the Haier brand occupied a 6.1% share in the major appliances market, putting it at the global No.1 position once again. The global market shares of Haier's refrigerators, washing machines and wine coolers were all ranked No.1.
On August 16, Fortune (Chinese edition) published its ranking for the 2010 Most Innovative Chinese Companies. Haier was listed among the final 25 leading innovative companies. The assessment was jointly carried out by Fortune (Chinese edition) and the Pan Pacific Management Institute.
The Shanghai World Expo opened on May 1, attracting global attention. Before this, Global Entrepreneur magazine jointly released a survey report entitled List of China's City Consumers' Favorite Expo Concept Brands with the world-renown market research organization Ipsos. Haier achieved first place in the overall rankings, with Nokia and Baidu coming in second and third. Haier not only was top in the overall rankings, but it also won five firsts among the seven subindicators, including Most People-Oriented Brand and Most Socially Responsible Brand. The report said, "Haier's advantage lies in the fact that its "authentic" brand concept, delivered over the long-term, is deeply embedded in the hearts of consumers in the Chinese market. Haier has also used the last three years to issue its high-end sub-brand Casarte, successfully refreshing its brand image, taking the first steps in becoming a global leader in high-quality lifestyles."