The cover story of the second issue of the December 2009 Chinese edition of Forbes magazine introduced 12 Persons of the Year. These people were entrepreneurs, including ten persons nominated as Most Internationally Respected Chinese Entrepreneurs, one recognized for contributions to corporate social responsibility and one for low carbon initiatives. Zhang Ruimin was named Forbes 2009 Most Internationally Respected Chinese Entrepreneur. The evaluation system for this selection combined international finance media and international consulting organizations and considered four ranking indices, including the international visibility/reputation of the enterprise, level of internationalization, size of the enterprise and shareholder returns.
The Most Valuable Chinese Brand Chart was announced in New York on December 2, 2009, U.S. time. Haier had a brand value of 81,200,000,000 yuan, putting it in first place for the eighth consecutive year. Research on the most valuable Chinese brand started in 1995. Research was jointly carried out and published by RREEF Global Rankings together with Beijing Famous-Brand Evaluation Co., Ltd, and was the earliest and longest continuous research aimed at the value of consumer brands.
Data published by the globally renowned market survey organization Euromonitor International ranked Haier the No.1 global brand for major appliances, with a market share of 5.1%. The market shares for Haier refrigerators and washing machines were 10.4% and 8.4%, respectively, giving them No.1 ranking in the industry.
The mid-October issue of the biweekly Fortune (Chinese edition) published the selection results of its 2009 Most Admired Companies in China, with Haier in first place. Haier has been included on this chart for four consecutive years since Fortune (Chinese edition) and the global management consulting firm, the Hay Group, first launched their all-star list of the Most Admired Companies in China. The List of the Most Admired Companies in China by Industry Sector was also released, with Haier ranked No.1 in the electronics category.