In Pakistan, from first time entry Pakistan market, Haier has increased to be the No.2 home appliance brand rapidly, Refrigerator ranked No.2, Washing Machine ranked No.1, Air Conditioner ranked No.1. In August 2009, Haier got the “Best Selling High End Refrigerator Brand” certification by MEMRB.
In 2001, Haier Pakistan Factory was founded by Haier Group and Ruba Group by Joint-Venture, major produced Refrigerator, Home Air Conditioner, Washing Machine. The production capacity was 300,000 units.
In 2006, according the forecast of Pakistan economic development, Haier Pakistan (Pvt) Ltd was founded by Haier Group to boost the quickly development of Haier Channel and Haier Brand value.
In the same year, “Haier & Ruba Economic Zone” was founded and unveiled by Hu Jintao the Chairman of PR. China. This is the first international economic zone out of China approved by Ministry of Commerce of China, and also is the “China Economic Zone in Pakistan” which approved by Pakistan. From the date of founded, based on the production, sales channel and logistics resource of Haier, make full use of the 24-hours strategy partnership relationship and the Preferential Policies of investment and business, the Economic zone already developed to be the plat of Chinese companies development and investment in Pakistan and nearby area of South Asia. The major preferential policies include convenient investment, financial support, convenient custom, duty free for equipment import etc. Until now, 5 companies already entered Haier & Ruba Economic Zone with the investment of around 20Million USD.
Haier promote the idea Healthy, High efficient, Energy Saving, Environment, specially design the required product by Pakistan consumer, like wide body Refrigerator, blanket Washing Machine etc.