Haier Awarded No. 1 Brand of Major Appliance for Continuous Two Years
Haier Market Share: 6.1%, up 1% YoY and 1.2% higher than that of the No. 2 brand
On December 9, the world’s leading market research firm Euromonitor released the latest findings of the global home appliance market research. According to the results, Haier was ranked No. 1 again in major appliance with a market share of 6.1%.
The scope of white goods in the market research covers refrigerator/ freezer (including wine cabinets), washing machine, microwave oven, dishwasher, kitchen ventilator, gas stove, induction cooker, sterilization container and other appliances. In terms of sales, Haier refrigerator, washing machine and wine cabinet are all ranked as the world's No. 1 brand again, of which, Haier refrigerator and washing machine are widening the gap with the No. 2 brand with a market share of 10.8% and 9.1% respectively.