In May 2009，Haier Group signed strategic cooperation agreement with Fisher & Paykel Appliances Ltd.
In October 2009, Fisher & Paykel became to be the distributor for Haier brand in New Zealand market. Fisher & Paykel share the strong sales channels with Haier brand. Compared with the same period last year, Haier sales volume has been increased by 56%.
In 2010, Haier named New Zealand netball game, as well as, became a sponsor for the local famous team-Haier Paulse.
In October 2009, Fisher & Paykel became to be the distributor for Haier brand in Australia market.
In 2011, Haier as the mainly appliances company is invited to attend the Good Food & Wine Show. Every year, Good Food & Wine Show tour Australia Top 5 city : Melbourne，Brisbane，Sydney，Perth, Adelaide.