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Haier America’s History

Haier America, founded in 1999, is the Sales and Marketing arm of the Americas for the multinational Haier Group, the world’s leading major appliance brand. Haier America is a leader for room air conditioner, compact refrigerator, and wine cellar sales; as well as a leading force in compact appliances, portable electronics and HDTV sales. Haier is an Official Marketing Partner and the Official High-Definition Television of the NBA. Haier America’s headquarters is located in the landmark Haier Building in midtown Manhattan.

Over the past few years, Haier America has successfully established retail and service networks across the United States with a strong sales force, bringing products nationwide and throughout Canada.

Haier broke ground on the Haier Industrial Park in South Carolina on April 30, 1999, marking Haier's entry into the US market. In April 2006, Haier and the National Basketball Association joined together in a marketing partnership and Haier is now the Official HDTV of the NBA.

At Haier, we are dedicated to meeting customer needs through practical innovation for a smarter life and a better planet. As a global brand, we are committed to giving customers more sensible options that empower them to live a modern, affordable and sustainable lifestyle. For us, quality begins with a corporate philosophy, a belief that it is important to design and produce products that are durable and will provide years of worry-free use.

Haier has always held the customer in high-regard and has a history of taking our product development cue from them, fostering relevant innovation. The range and scope of Haier’s product offering allows us to do what only a handful of companies can – combine products and services in ways that can uniquely meet consumer needs with Haier solutions.

Haier believes in being forward-thinking and purposeful, making responsible and caring decisions, which take into account society as a whole. We look to examine our actions in light of how they will affect the sustainability of our world’s resources.


Adrian Micu
President and CEO-Haier America


Adrian Micu joined Haier America as President and CEO in February of 2014 and is responsible for overseeing the company’s businesses in North and South America. Mr. Micu has over twenty-five years of experience with executive-level engineering, technology and product development within the appliance industry. Most recently, he held the position of Vice President of Engineering with the Whirlpool Corporation where he led the engineering organization for entire company.
Mr. Micu will lead the company’s efforts to engage and interact with customers and end users, expand market share and product portfolio, and increase revenue and profitability. 
Mr. Micu received his Bachelor/Master in Mechanical Engineering from Polytechnic University of Timisoara, Romania.
Haier America is a division of the multinational Haier Group, a global leader in home appliances and consumer electronics. Haier employs more than 70,000 people around the world and distributes products in more than 100 countries and regions with global revenues reaching $29.5 billion in 2013. Haier is a proud supporter of the National Parks Conservation Association and Food Bank for New York City. For more information, please visit www.haier.com. You can also become a Fan of Haier America on www.facebook.com/Haieramerica or follow Haier America via Twitter @haieramerica.

Haier Products

Haier offers a wide range of products, from wine cellars, refrigerators, freezers, air conditioners, dishwashers, range hoods, and washing machines to flat-panel televisions, and portable media players.

  • Home Comfort:  We’re the industry leader in home air conditioning.
  • Major Appliances: Haier is now setting forth to establish itself in the major appliance category with the launch of several product lines including dishwashers and under-counter refrigeration.
  • Compact Refrigerators and Freezers: We have a wide variety of compact appliances that puts us in one of the leading positions in this market.
  • Wine Cellars: We’re not just a part of the industry … we created it.  Haier continues to have a strong market share in the wine cellar category. 

Electronics: Haier America continues to grow its flat-panel television business and expand its electronics assortment with a growing line of audio devices.

The Haier Building - New York, NY

Haier America's headquarters is located in the Landmark Building on Broadway and 36th Street in Manhattan. Acquired in 2002, this grandiose building is the home of the corporate offices. On March 4, 2002, Haier hosted an opening ceremony for the Haier Building in New York.

The Landmark Building at 1356 Broadway is the former headquarters of the Greenwich Bank. The commission of this building was a benchmark of the institution's success and progress from its earlier, more modest Greenwich Village beginnings.

The Greenwich Bank Building was constructed in 1922-1924 and designed by Edward Palmer York and Philip Sawyer. The space was previously occupied by the two-story Sheridan building before York & Sawyer designed the six-story building, with basement, that stands today.

Identified as one of the most refined examples of York & Sawyer bank buildings by The Landmark's Preservation Commission, the three facades are one of the finest examples of classical architecture. This ancient Roman style encompasses a rusticated podium, monumental Corinthian colonnade and high attic. The challenge of this building is the irregular quadrilateral created by Broadway's diagonal axis and the gentle downward slope from 6th Avenue to Broadway. The three facades are skillfully composed, obscuring these inequalities.

Upon arrival, the main entrance has two four-panel double bronze doors, which lead you into the 52,000 square foot interior. The exterior is clad with Indiana limestone above a polished pink granite base. Every evening, the grandeur of the building's stunning architecture is illuminated with showers of blue light.

The words of success through wisdom and commerce echo through the halls of this former Greenwich Savings Bank headquarters.

In December 2002, cosmetic renovations to the jewel-like interior as well as telecom, electrical and plumbing upgrades were made to the structure itself. Reopening in February 2003, the Gotham Hall section of the building was buffed to its full brilliance and ready to entertain.

Within two weeks of the reopening, Gotham Hall hosted three prominent events including the Time Style & Design Magazine, the 2003 Sports Illustrated Swimsuit Issue launch party, and the 2003 BMG Grammy after party, heralding it as the hippest and hottest new venue for high-profile events in New York City.

Trade company list

The Haier America Industrial Park - Camden, South Carolina

-- Haier is the First Chinese Company to Open a Factory in the United States --

The Haier America Industrial Park is located at 50 Haier Boulevard in Camden, South Carolina. The $40 million facility on 110 acres of land was opened in March of 2000. This fully operational park boasts an annual production capacity of 500,000 units.

The first Haier refrigerator was produced in March 2000. Soon after, the industrial park’s success began to gain attention and on April 5, 2001, South Carolina named a road near the facility, Haier Boulevard, in appreciation for the company's contributions to the state’s economy. It is the only road in the United States named after a Chinese corporation. In association with the park’s influence, the city of Kershaw, South Carolina, awarded Haier the “2001 Community Contribution Award.”

The industrial park, which employs almost 200 local residents, has had such a positive impact on the community, neighboring towns and state of South Carolina, that Haier has been recognized in many more ways. In 2002, the South Carolina Government granted Haier the “Job Creating Award.”

Joe Sexton is the current President of Haier America Refrigerators.

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