Haier would like to be the great ocean where rivers of all origin, size and path flow into. Be it a brook of no name, a running river that travels through mountains and plains, or just a torrent of muddy water, the ocean takes them all, and turns them into an immense body of water. The ocean is indiscriminate and accommodating, as if it has limitless capacity, to rivers of all kinds. The Yangtze River, the Yellow River and the hundreds of streams along the way are all rushing persistently to it in spite of the long journey and the zigzag caused by the terrain. Where rivers end, the ocean's immense presence begins. Its everlasting waves are magnificent. It is eternally unrivaled.
Once united together, we have no division in us but only unity for all. Like the ocean, there is only one direction to march in. Fearlessly, we strive resolutely toward a single target. In so doing, we find the vigor and the power in overcoming all obstacles. Behold the miracle of becoming an ocean!
The most commendable about the ocean is its unconditional dedication. Year after year, it demonstrates the unselfish philosophy of "live but not occupy" and "provide but not depend". As it does not seek after rewards, the ocean has reached ultimate eternal existence. This existence provides a lasting environment for all living in the ocean.
Haier would like to be an ocean. As rivers of all kinds to the ocean, Haier is to take on talents from every corner of the world to achieve the grand ambition the company has established. In addition, Haier shall be furnished with the cleansing power of an ocean to enhance the quality of its workforce. Haier people are capable, adroit and diligent. The growth of Haier depends on the support of all skillful and qualified employees.
The power of the ocean at Haier lies in the ultimate unity of Haier people. The spirit of Haier culture, "Creating resources, gaining world fame" is the key to the unity needed. Haier promotes the attitude of being mutually helpful at heart and being team player in action. At Haier, we compete with one another for contribution to the whole, not just for personal gains. Through our efforts, we will achieve the unbelievable and turn the impossible to reality. In the end, Haier can launch powerful waves forward despite any obstruction.
We would like to be an ocean for the society and for all people. Haier will realize perpetual existence like the ocean when it earns the society's continuing recognition for its "sincerity forever" creed to the public. Haier people are to receive ample rewards for the top efficiency created for the enterprise and the superior contribution to the society. Haier people and the whole society shall become one.
Haier is ocean.