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Brands

Overview

Haier

With its established philosophy of entrepreneurial spirit, Haier is not confined by the existing boundaries of home appliance. Rather, we relentlessly strive for innovations and changes, hoping to lead the future life styles and improve environment performance with all-new concepts, technologies, products and services in our unique way. Actively taking our social responsibilities, Haier is committed to “Green Concept” throughout the whole value chain from concept, manufacturing, servicing to logistics and recycling, and involves consumers, partners and even industries in environmental protection…

Casarte

The “Creative Appliance for Stylish Life” positioning of Casarte interprets what our brand stands for – “Create a Stylish life with elite who cherishes a love for life with human-oriented artistic appliance and integrated kitchen appliance on the basis of Italian heritage and global design & manufacturing resources.” With a name derived from Italian, Casarte focuses on home, the eternal theme. For Casarte, art is a tradition. Constant quest for the essences of life and home art constitutes the cornerstones of Casarte...

Leader

A customized appliance brand under Haier, Leader advocates the philosophy of “pragmatism” – each and every piece of appliance is customized exactly for the specific needs of consumers, the “real designer” of Leader products. Comprehensive market survey will be conducted all over the world to gain insights into consumer demand structure before the design process starts. That is why Leader products have incomparable functionalities and overall cost efficiency…