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Haier Group Profile

2018-04-17

Haier Group Profile

 

Haier Group is a global leading provider of better-life solutions, with its white goods business brand more famous than others for nine consecutive years( Euromonitor data).In the era of the Internet and the Internet of Things, Haier transformed from a traditional manufacturing enterprise into a win-win IoT community ecology, leading global companies to take the lead in detonating the Internet of Things economy. The founder of the company, Mr. Zhang Ruimin, is the Chairman of the Board of Directors and Chief Executive Officer.

The company was founded on December 26, 1984. Under the guidance of the enterprise management philosophy and business philosophy of Zhang Ruimin, Haier Group complied with the development trend of the times and continuously implemented strategic transformation. After experiencing the brand building strategy, diversification strategy, internationalization strategy, global branding strategy and networking strategy, Haier has developed from the collective small factory on the verge of collapse into an ecological enterprise led by the Internet of Things. In 2017, the Haier Group achieved a global turnover of 241.9 billion yuan, and the global total pre-tax profits exceeded 30 billion for the first time. Haier Group boasts 10 R&D centers, 24 industrial parks, 108 manufacturing plants and 66 marketing centers across the world.

Currently, Haier Group owns Haier, Casarte, GE Appliances, Fisher & Paykel, AQUA and Leader as its smart home appliances brands; RRS, Hai Rong Yi, COSMOPlat and Shunguang in the IoT service area; Haier Bros in the cultural and creative industry. The global brand matrix closely balances the strategy of “Smart Home Customization” (smart home customized for a better life), providing customized home service solutions, through which the value of the food, clothing, residential and mutual entertainment ecology are shared among worldwide users.

In the process of continuous entrepreneurial innovation, Haier adheres to the development line of “Human value comes first”, seizes the opportunities of the times, and originally proposed the Rendanheyi Model for the IoT era, which has subverts the western traditional classic management model. Harvard Business School in the US, IESE in Spain and IMD in Switzerland have added Haier to their case studies for teaching and researching purposes. Oliver Hart, the Nobel Prize winner in economics, and Gary Hamel spoke highly of it. Also the Rendanheyi Model is taken as the next social model by some management experts.

COSMOPlat, the mass customization solution under the Rendanheyi Model, is ahead of German Industry 4.0 and the American Industrial Internet. It is determined by the IEEE (Institute of Electrical and Electronics Engineers) to take the lead of establishing an international standard for mass customization models. The Haier brands and Haier model are approaching the center of the world stage in the era of the Internet of Things.

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